Author Topic: New Start  (Read 18 times)

logFarm

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New Start
« on: Saturday 2018-June-09 09:33:15 PM »
MAY TO JUNE 2018

Set myself a few goals at the beginning of May. One was to find a
new place to live; job done. Another was to publish a game every
week; also Job done.

In the last three weeks I've published three new games and updated a
forth.

The three new games built from scratch are:

- ESP Wheel :: www.logfarm.net/esp_wheel.html
- Coin Flipper :: www.logfarm.net/coin_flipper.html
- Ballpoint Tank :: www.logfarm.net/ballpoint_tank.html

The updated game is:

- 12 Bore Trolley :: www.logfarm.net/12_bore_trolley.html


SHOW ME THE MONEY

logFarm.net as a Java and Android software development entity has been fun,
mentally rewarding and a great educational experience. I wear it with
pride and will continue to do so until my demise.

However my business model up to now has been worthless. Frankly I
simply didn't know what I was doing.

Here's why.

- I gave my software away for free.

   How is 'free' ever going to be worth anything?


- I made two identical versions of my software, a free and a pay-for
  version.

   People only downloaded the free version.
   

- I made a free version with limited content and a full pay-for
  version.

   Only the free version was downloaded.
   

- I made very little effort to publicise and market my products.

   Naively I believed if we build software, people would mysteriously
   download it.


- My web pages lacked focus.

   Users should be able to download a product with the minimum number
   of clicks.

   People need to be able to follow logFarm.net news and in the
   unlikely event that press show an interest, each landing page
   should have a press kit.


WHAT I'VE LEARNED ABOUT MYSELF

The old Paul lacked in a few areas:

- Confidence:

   I was too embarressed to ask people for money, for the thing I had
   designed and built.

   I was too shy to promote my products.

   I didn't know how to market and promote my software, beyond picking
   up the telephone or knocking on doors.

- Know how (confidence again):

   I believed I didn't have the skill set to build the software I
   wanted to make.

- Value:

   I found it difficult to give my products a price.


If I could send a message to myself fifteen years ago back when I took
the plunge to go alone, other than 'mine bitcoin' I would say:

- You are good enough.

- Find a way to publish and sell your software but keep all the
  rights. Consider licensing, dividing licenses up so one license,
  one platform.

- 'Free' means that you (the inventor) believe your product has no
  worth. DON'T give your product or service away.

   If people desire the thing you are selling, they already expect
  that it will cost something at some point.

- Make and publish it quickly.

- Publicise and market your products.

- Revisit your software and update them.


A NEW START

Free is not an option. I deserve to be paid for my efforts, just like
anyone else. As I refresh and update my software, existing free
versions will be unpublished.

www.logfarm.net will be focused on product news and making product
downloads easy.

Publicising and marketing will be new learning curve for me. Over the
next couple of weeks I'll be dipping my toes into this vast ocean of
skills.

My social network of choice is Google Plus, I'm an advocate and have
used it for years.

Experience with other social networks amount to followers who may or
may not actually exist so probably a waste of time.

Many of my games are free prototypes, some designed for the desktop. These
will all be completed and ported to Android.

Desktop games is an interesting space at the moment because
distribution is dominated by Valve's Steam publishing
platform. I actually have a game that has been 'Greenlit':

https://steamcommunity.com/sharedfiles/filedetails/?id=680782601

'Greenlit' used to mean I just needed to take a few more steps before
the game became available on Steam. Steam is going through some
changes at the time of writing.

There's a lot to do and I'm excited by the idea that I actually seemed
to be a little bit organised and not so rudderless :-)
« Last Edit: Saturday 2018-June-09 09:56:30 PM by logFarm »